Ask your phone agent for keyword and competitor data from Semrush during a call.

Connect Semrush and your agent can look up search volume, keyword difficulty and competitor backlinks while it talks to a caller. Use it to answer questions about your rankings, check how hard a keyword is to win, or pull a quick snapshot of a rival's link profile. Your agent works from your own Semrush account, so the data reflects your subscription and your chosen regions.

What your agent can do with Semrush

  • Look up search volume, CPC and keyword difficulty for up to 100 keywords during a call
  • Pull a backlinks overview or anchor text report for a competitor domain
  • Check ads a competitor runs in Google paid search for a region
  • Compare backlink profiles across several domains or URLs
  • Find broad match keyword ideas for a service phrase a caller mentions

Semrush exposes 37 actions. You choose which ones the agent may use and whether each runs during or after the call.

Example calls

Caller asks how hard it is to rank for a service

  1. Caller

    Hi, I run a plumbing company in Leeds. Is it worth trying to rank for emergency plumber Leeds?

  2. Agent

    Let me check that for you. I'm pulling the search volume and keyword difficulty for emergency plumber Leeds now.

  3. Agent

    It gets about 880 searches a month in the UK, and the difficulty is moderate, around 42 out of 100. It's a realistic target with a few months of steady work.

  4. Caller

    Good to know. Can you send me that as a summary by email?

  5. Agent

    Yes, I'll send it to you right after this call.

Competitor link check before a sales meeting

  1. Caller

    Hi, this is Priya from Bright Dental. Can you check how many backlinks brightsmiledentalcare.com has?

  2. Agent

    Sure, Priya. I'm pulling the backlinks overview for that domain now.

  3. Agent

    They have about 1,240 backlinks from 210 referring domains. Most of their links are follow links, and the top anchor texts are their clinic name and the city.

  4. Caller

    Thanks. That's more than I expected. I'll book a call with our marketing lead for Thursday.

  5. Agent

    I can add that to your calendar for Thursday at 10 a.m. if you'd like.

Following up a lead with keyword data

  1. Agent

    Hello, this is Maya calling from Northwind Law. Am I speaking with Daniel?

  2. Caller

    Yes, speaking. I asked you about getting more clients from search.

  3. Agent

    That's right. I checked the keywords for divorce lawyer Dubai. There are roughly 1,900 monthly searches, and it's a competitive term.

  4. Caller

    That's useful. Could you suggest some lower-competition phrases too?

  5. Agent

    Yes. Family lawyer Dubai and child custody lawyer Dubai have strong volume with lower difficulty. Shall I book you a strategy call with our team?

How to connect Semrush

  1. 1

    Create your agent

    Sign up to AgentCalls, pick an English or Arabic voice and write what the agent should know and do in plain language.

  2. 2

    Connect Semrush

    From Integrations in the dashboard, choose Semrush and enter the connection details from your Semrush account settings.

  3. 3

    Choose the actions

    In the agent editor, enable the Semrush actions the agent may use and set each to run during the call or afterwards. Then test it from your browser.

Questions, answered.

Does the agent use Semrush during the call or after it?

Both. Your agent can look up keyword and competitor data while a caller is on the line, and it can send summaries or follow-ups after the call ends.

What do I need to connect Semrush?

You need an active Semrush account. In the AgentCalls dashboard, sign in to Semrush using your own credentials from the tool's settings. The agent then works within the data your subscription allows.

Which AgentCalls plan includes this integration?

Semrush is included from the Growth plan. Integrations on that plan and above are available at no extra per-integration cost.

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Put your agent to work with Semrush.

Connect in minutes, test from your browser, go live on a number in the US, UK or Gulf. Free to start, no card needed.