Google Analytics

Give your phone agent live access to Google Analytics traffic and conversion data.

Google Analytics shows how people find and use your website. With AgentCalls, your agent can use it during a call. It can look up accounts and properties, check which audiences exist, and pull the numbers a caller asks about. It can also set up expanded data sets for a property when you need a custom view. Connect your Google Analytics account once from the AgentCalls dashboard, and your agent can start answering questions from your own data.

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What your agent can do with Google Analytics

Look up your Google Analytics accounts and properties by name during a call
Check which audiences exist on a property before answering a question about them
Retrieve account details so the agent can confirm the right account to a caller
Create expanded data sets for a property when a customer or teammate asks for a custom report

Google Analytics exposes 67 actions. You choose which ones the agent may use and whether each runs during or after the call.

Example calls

Client asks how many visitors came from a campaign

Caller
Hi, this is Dana from Northgate Interiors. Can you tell me how many people visited our site last week from the spring sale campaign?
Agent
Sure, Dana. Let me check your Northgate Interiors property. One moment while I pull the campaign traffic.
Agent
Last week the spring sale campaign brought in 1,284 visitors, about 18 percent more than the week before. Do you want me to email you the breakdown?
Caller
Yes, please send it to dana@northgateinteriors.co.uk.

Owner checks which audiences are set up

Caller
This is Marcus at Blue Harbor Dental. Do we have a retargeting audience set up for patients who viewed the implants page?
Agent
Let me look at the audiences on your Blue Harbor Dental property.
Agent
Yes. There is an audience called Implants Page Viewers, with 412 users in the last 30 days. Would you like me to add a new one?
Caller
No, that's fine. Thanks.

Follow-up call about a custom report request

Agent
Hello, this is calling from Al Noor Travel with a follow-up on your report request. Is now a good time?
Caller
Yes, go ahead.
Agent
We have set up the expanded data set you asked for on the bookings property. It is ready for your team to use in the dashboard. Shall I confirm the details by text?
Caller
Yes, text me the details. Thank you.

How to connect Google Analytics

1
Create your agent
Sign up to AgentCalls, pick an English or Arabic voice and write what the agent should know and do in plain language.
2
Connect Google Analytics
From Integrations in the dashboard, choose Google Analytics and sign in with your account. Connecting takes one click and can be revoked at any time.
3
Choose the actions
In the agent editor, enable the Google Analytics actions the agent may use and set each to run during the call or afterwards. Then test it from your browser.

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Questions, answered.

Does the agent use Google Analytics during the call or after it?

During the call. Your agent can look up accounts, properties and audiences, and retrieve figures while the caller is on the line. It can also set up items such as expanded data sets when asked.

What do I need to connect Google Analytics?

A Google Analytics account with access to the properties you want the agent to use. Sign in to Google Analytics from the AgentCalls dashboard with one click.

Which plan includes Google Analytics?

Integrations, including Google Analytics, are included from the Growth plan.

Page drafted from the tool's public description and reviewed automatically for accuracy of claims

Put your agent to work with Google Analytics.

Connect in minutes, test from your browser, go live on a number in the US, UK or Gulf. Free to start, no card needed.