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Connect AdRoll to your phone agent. Check campaigns and audiences during calls.

AdRoll runs your ads, audiences and performance reporting. Connect your AdRoll account to your AgentCalls agent and it can look up campaign status, check how an audience is building, and answer questions about results while a caller is on the line. It can also create a new audience segment or start a campaign from what you tell it during a call, so marketing requests from your team or partners do not wait for someone to open a dashboard.

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What your agent can do with AdRoll

  • Check the status and spend of live campaigns and ad groups when a client or colleague calls
  • Look up an advertiser's account details and answer questions about its advertisables
  • Create a new audience segment from identifiers captured during the call
  • Create a web-retargeting campaign or ad group under an existing strategy
  • Confirm to the caller what was set up, with the record reference sent by text

AdRoll exposes 51 actions. You choose which ones the agent may use and whether each runs during or after the call.

Example calls

Client asks how their campaign is doing

  1. Caller

    Hi, it's Dana from Harbor Coffee. Can you tell me how our spring campaign is doing this week?

  2. Agent

    Of course, Dana. The spring retargeting campaign has spent 1,340 dollars this week, with about 62 percent of budget used. Click-through rate is 0.48 percent, a little above last week.

  3. Caller

    Good. Is the mobile ad group still running?

  4. Agent

    Yes, it is active and has 18 hundred dollars left for the month. Would you like me to text you the full report?

Partner wants a new audience built

  1. Caller

    This is Marcus at Northgate Dental. We want to target people who visited our booking page last month but did not book.

  2. Agent

    Got it, Marcus. I can create a new audience segment for that. Can you send me the list of email addresses you want to start from?

  3. Caller

    I'll upload them tonight. Please name it Lapsed Bookings March.

  4. Agent

    I have created the segment Lapsed Bookings March and it is ready to receive the list. I will send the segment reference to your email.

Outbound follow-up on a paused ad

  1. Agent

    Hello, this is calling for Priya at Sol Fitness about the membership campaign. Is this a good time?

  2. Caller

    Sure, quick one. Why did the ads stop on Friday?

  3. Agent

    The membership campaign reached its scheduled end date on Friday. Two ad groups are still paused. Would you like me to set up a new campaign for the weekend promotion?

  4. Caller

    Yes, go ahead with the same budget as last time, five hundred dollars.

  5. Agent

    Done. The new weekend campaign is created with a five hundred dollar budget and is waiting for your approval before it goes live.

How to connect AdRoll

  1. 1

    Create your agent

    Sign up to AgentCalls, pick an English or Arabic voice and write what the agent should know and do in plain language.

  2. 2

    Connect AdRoll

    From Integrations in the dashboard, choose AdRoll and enter the connection details from your AdRoll account settings.

  3. 3

    Choose the actions

    In the agent editor, enable the AdRoll actions the agent may use and set each to run during the call or afterwards. Then test it from your browser.

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Questions, answered.

Does the agent work with AdRoll during the call or after it?

Both. During a call your agent can check campaign status, audiences and account details, and create records such as a segment or an ad group. After the call it can send a summary or report by text or email.

What do I need to connect AdRoll?

An AdRoll account with access to the advertisers you manage. Enter your credentials from the AdRoll settings in the AgentCalls dashboard. You can disconnect at any time from the same page.

Is AdRoll included in my plan?

Tool integrations are included from the Growth plan. Starter accounts can use phone numbers and voice agents without connected tools.

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Put your agent to work with AdRoll.

Connect in minutes, test from your browser, go live on a number in the US, UK or Gulf. Free to start, no card needed.

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